Tic-tac-toe for Gameclub.com.uaChallenge Our client, online retailer of board games Gameclub.com.ua, used context advertising for promotion. The problem was that the keywords board games in Google were highly competitive. |
| Solution We found an innovative solution for textual contextual advertising: turning text into graphics. It resulted in successful breaking through the clutter of competitive ads. |
| Results Clickthrough rate increased from 0,34% to 14% Number of orders in first two weeks increased by 3 times |
